> ## Documentation Index
> Fetch the complete documentation index at: https://mirage.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Managing donors

> Donor profiles, priorities, and personalized impact narratives

Donor profiles let Mirage personalize impact reporting to the people funding the work. A profile is lightweight: this isn't a CRM replacement, it's the context the AI needs to write for a specific reader.

## Add a donor

From your organization's dashboard, add a donor with:

* **Name** and (optionally) **email**
* **Priorities**: the impact areas they care about, as tags (education, health, clean water, economic opportunity, and so on)
* **Notes**: anything your team should remember

## How personalization works

When you [generate a donor report](https://mirage.mintlify.site/donor-reports/generating-donor-reports.md) and link it to a donor, the AI takes their priorities into account: the narrative leads with the outcomes they care about most, and the framing speaks to their interests. The underlying data doesn't change (same approved metrics, same consented photos); only the story's emphasis does.

A donor report linked to a donor also records a snapshot of the donor's name and priorities at generation time, so you can always see whom a given report was written for.

> [!TIP]
>
> One project, several donors, several reports. Generate a separate personalized report for each major donor relationship. It takes seconds each, and a health-focused foundation and an education-focused individual will each open a page that feels written for them. Because it was.

## Donor leads

If you publish [recruitment landing pages](https://mirage.mintlify.site/organization/team-and-field-reporters.md#recruitment-landing-pages) on your invite codes, visitors who leave their contact details arrive in your organization as **donor leads**: name, email, the priorities they selected, and any message they wrote, tied to the project page that captured them. Work them like an inbox: reach out, and convert the promising ones into donor profiles.


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.